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Press Office


21 June 2011

Announcing PLASA Focus: Austin 2012

NEW YORK, NY - PLASA Events, an operating division of PLASA—the lead international membership body for those who supply technologies and services to the event, entertainment and installation industries—announces its first regional event in North America. PLASA Focus: Austin 2012 will be held February 22-23, 2012 at the Renaissance Austin, Texas.

Modelled after the highly successful PLASA Focus: Leeds (UK), which recently broke previous attendance records in its third year, Focus: Austin will bring together members of the entertainment technology community to do business and network in a relaxed and friendly setting.

The two-day show will be reasonably priced for exhibitors and free to registered visitors. A unique hard wall booth package-including furniture, power and lighting-will level the playing field and give exhibitors a simple and affordable exhibiting experience. The show's regional focus will also allow exhibitors to reach visitors who might not attend larger industry events. Likewise, visitors will have an opportunity to experience and interact firsthand with industry-leading equipment and services without having to travel far from home.

Lori Rubinstein, PLASA's North American Executive Director, expresses her enthusiasm. "These unique PLASA Focus events will provide regional opportunities for companies to give more of their staff a chance to see new products, receive training and network with vendors and peers. They also offer dealers, rental houses and production companies, as well as manufacturers, a terrific and inexpensive vehicle to reach new and existing customers in their own backyard."

Jackie Tien, PLASA's Media and Events Director, echoes the sentiment. "We look forward to offering our industry colleagues fresh, new business and networking opportunities through PLASA Focus: Austin and our ongoing PLASA Focus U.S. events."

PLASA members will receive substantially reduced pricing on exhibit space.

For more information, please contact Jackie Tien at or 212-244-1505, ext. 716 or Frances Thompson at or 865-689-8864.

At the start of 2011, PLASA and ESTA-the leading trade association representing the North American entertainment technology industry-merged under the PLASA name to create a strengthened organization with a worldwide membership of over 1100 companies and individuals. As a pro-active trade association, PLASA looks after the interests of its members and seeks to influence business practices, standards and skills development across the industry. PLASA owns and manages the PLASA Show and PLASA Focus events and publishes leading industry magazines Lighting&Sound America, Lighting&Sound International and Protocol.


Notes to Editors:

PLASA is the lead professional body for businesses that supply technologies and services to the event, entertainment and installation industries. Operating from offices in Europe and North America, the Association provides business support services to its growing worldwide membership, writes industry standards, leads the development of qualifications and focuses on improving the business practices adopted by the industry. With over 1100 members worldwide, it represents one of the largest member networks in the industry.

PLASA also runs successful media and events divisions and is responsible for the industry-leading magazines Lighting&Sound International, Lighting&Sound America and Protocol and the PLASA Show in London, together with the European and North American regional PLASA Focus events.