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17 July 2012

Focus: Nashville Rocks Music City

Two days of packed seminars, a host of new product launches, and buzzing booths established PLASA Focus: Nashville as a triumphant landmark event for Tennessee. 668 attendees and over 50 of the biggest brands were boosted by an additional 20% of sign ups on site.

New products making their regional debut at Focus Nashville included: Martin Professional's new MAC III AirFX; MAC Viper Profile; M2GO, M2PC VC; d&b audiotechnik's E4 and E5 loudspeakers; Elation Professional's IP65-rated RGBW wash; Clay Paky's "A.LEDA" LED moving head range, and many more. A full report from PLASA Media will be available soon.

The free to attend Professional Development Program attracted over 1000 registrations for sessions that ranged from 'The Green Scene: Recycling Sets' presented by Tony Award winning scenic designer, Donyale Werle, to 'Trends in Live Sound Reinforcement' presented by Nashville pro, Eric Elwell.

CEO of PLASA Matthew Griffiths, commented: "We've been overwhelmed by the positive feedback from exhibitors and visitors alike. The quality and depth of the discussions really goes to show how healthy the entertainment technology community is here in Tennessee. Many new alliances have been forged over the last couple of days and hopefully these relationships will continue to grow year in, year out."

Bob Vanden Burgt, of LINK USA, commented: "I think the idea of a regional show is a great concept. Being able to come into an exhibition like this, in an 8x10 space with one road case, and get set up quickly really lowers your expenses and makes it very viable from a manufacture's point of view."

Harry von den Stemmen, of ROBE added: "It's been very busy today, it started off from ten o'clock like crazy and we had a lot of people here, a lot of good profile people which is something we already experienced in Austin. We're staying with it because it brings us out into the country; it gives us presence, and doesn't cost us too much money. Rather than asking the customer to come to us, we come to the customer, it's a really good atmosphere and very productive."

Caroline Rault, of Rosco, stated: "I really like it. My territory is very large so it's great to be able to do these kinds of shows and to really get to know the local people. I've met with people from New York, Chicago, a lot of people based in Nashville, it's a good place for people to converge, I love it."

Production designer Jonathan Smeeton concluded: "I enjoyed every moment, an easy exhibition on the feet and mind. A much more personal approach and was really just grand seeing my friends and neighbors all in one place. This is the way to do business. Well done, PLASA. Job well done!"

Organizers PLASA Events confirm that a substantial number of exhibitors have already signed up for the next PLASA Focus regional event, which will be a long awaited opportunity for the communities in the tri-state area. After fielding hundreds of requests, PLASA Focus takes place in Stamford, Connecticut on November 12 and 13, 2012. Free registration opens soon at www.plasafocus.com

Notes to Editors:

PLASA is the lead professional body for businesses that supply technologies and services to the event, entertainment and installation industries. Operating from offices in Europe and North America, the Association provides business support services to its growing worldwide membership, writes industry standards, leads the development of qualifications and focuses on improving the business practices adopted by the industry. With over 1100 members worldwide, it represents one of the largest member networks in the industry.

PLASA also runs successful media and events divisions and is responsible for the industry-leading magazines Lighting&Sound International, Lighting&Sound America and Protocol and the PLASA Show in London, together with the European and North American regional PLASA Focus events.

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