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15 May 2013

PLASA's Focus On Malmö Gets Great Reaction

Sweden - PLASA's first ever networking event in Scandinavia, PLASA Focus: Backstage Malmö, was a huge success, with over 240 delegates attending from across Scandinavia and northern Europe.

Devised in conjunction with technical director Ola Melzig and the production team behind this year's Eurovision, this unique event aimed to combine unprecedented backstage access with seminars, Q&A sessions with key members of the production team and a technology showcase to highlight the cutting-edge sound, lighting, projection, video and control systems in use on a show which will have a television audience in excess of 100 million people. After the event, Melzig said: "What a success! All partners and visitors I've talked with are super happy about the quality of this show, and its visitors. It was really great to share the experience and show what is going on backstage to so many people."

Chris Toulmin of PLASA Events said: "It was a great success! The seminars were packed, the level of backstage access was amazing, and the excellent Q&A sessions with Ola and the other key technical and design people were really the icing on the cake. Given how busy they all are right now, their generosity was extraordinary."

>www.plasafocus.com/backstagemalmo

Notes to Editors:

PLASA is the lead professional body for businesses that supply technologies and services to the event, entertainment and installation industries. Operating from offices in Europe and North America, the Association provides business support services to its growing worldwide membership, writes industry standards, leads the development of qualifications and focuses on improving the business practices adopted by the industry. With over 1100 members worldwide, it represents one of the largest member networks in the industry.

PLASA also runs successful media and events divisions and is responsible for the industry-leading magazines Lighting&Sound International, Lighting&Sound America and Protocol and the PLASA Show in London, together with the European and North American regional PLASA Focus events.

www.plasa.org