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28 June 2012

PLASA 2012 Turns Up the Volume

PLASA 2012 announces a brand new, free-to-attend Professional Development Programme - confirming its position as one of the largest knowledge-sharing events in Europe.

Created to encourage the exchange of important ideas, the new Pro Development Programme puts unrivaled focus on content provision, significantly developing the show's educational offering.

The four-day programme consists of 80 free-to-attend sessions taking place in four brand new, purpose-built seminar theatres on the show floor. Organised into 9 distinct categories, the new format provides unparalleled access to entertainment & installation technology's leading thinkers and doers.

The first category is Future Trends, a series of sessions looking at the current direction of technology and where it might lead us. This programme includes the headline session Are we near to Perfect Sound? - presented by Director of R&D at Martin Audio, Jason Baird, and d&b audiotechnik Product Manager, Werner 'Vier' Bayer, plus a representative from Meyer Sound. Also featured will be What's left in the Black Box? - looking at how much further we can improve loudspeaker performance, featuring Tony Andrews of Funktion-One and d&b audiotechnik Acoustics Specialist Matthias Christner, plus representatives of JBL and other leading manufacturers.

The Emerging Technologies programme focuses its telescope on the horizon and explores the cutting-edge technologies which might one day make their way into the entertainment technology toolkit. From nanotechnology to memristor memory, LED / laser data transmission, gesture recognition, quantum computers, T-rays and holograms, what will the future hold?

International & Major Projects is a unique series of sessions designed to provide money-can't-buy access to the most creatively ambitious and technically challenging projects out there. Headlining the programme are Durham Marenghi & Tim Routledge with their fascinating account of the Queen's Diamond Jubilee Concert, while Tapio Ilomaki looks at the new Helsinki Music Centre, and Ola Melzig joins a panel discussing the Eurovision 2012 production in Azerbaijan.

The Olympics Uncovered is the first ever top secret seminar programme at the PLASA Show. Immediately after London 2012, PLASA 2012 will be the first to celebrate our industry's contribution to this monumental occasion with a series of top secret sessions. A panel of leading production personnel will explore the highs and lows of the nail-biting hours of the Games' Opening Ceremony.

The Breaking New Ground category examines the role of originality in driving technical development in entertainment. Headlining is Lucy Ockenden, who reveals the work behind Björk's jaw-dropping video on her Biophilia Tour and Dave Swallow's Audiothinktank, presenting forward-thinking audio for forward-thinking sound engineers.

Safety Issues is a must for all active practitioners in every area of the industry; this programme includes a look at safe working practices for outdoor structures and other pressing issues.

The Sustainability Programme explores how to reconcile the needs of an energy-hungry industry with responsible environmental practices. Organisations such as The Theatres Trust and Julies Bicycle show how putting sustainability into practice, making it an intrinsic element of the music, theatre and creative industries, can pay dividends for your business.

Marketing, networking and effective publicity are all vital to healthy business development; the new Business Issues category examines the most cost-effective and productive methods of communicating your company's message. Attend a Social Networking Masterclass specific to the entertainment technology industry and learn how to make it work for you.

And finally, ever had a question you were burning to ask? Back to Basics focuses on the fundamentals of audio, lighting and audio-visual technology, providing something for newcomers to the industry and all-important refresher sessions for seasoned campaigners.

These exciting developments underpin PLASA's commitment to providing an unparalleled experience for visitors and remaining a leader in the provision of education, professional development and knowledge sharing across our industry.

Visitor registrations are now over 11,800 but visitors can still gain entry to the entire four-day event for only £10 - a saving of 50% on the full price of £20. Pre-registered visitors will be notified when seminar booking opens online!

Register now to save 50% on your ticket

Notes to Editors:

PLASA is the lead professional body for businesses that supply technologies and services to the event, entertainment and installation industries. Operating from offices in Europe and North America, the Association provides business support services to its growing worldwide membership, writes industry standards, leads the development of qualifications and focuses on improving the business practices adopted by the industry. With over 1100 members worldwide, it represents one of the largest member networks in the industry.

PLASA also runs successful media and events divisions and is responsible for the industry-leading magazines Lighting&Sound International, Lighting&Sound America and Protocol and the PLASA Show in London, together with the European and North American regional PLASA Focus events.

www.plasa.org