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17 November 2010

PLASA Focus: Leeds 2011 Close to Sellout

A Handful Of Stands Remain With Five Months To Go!

PLASA Focus: Leeds 2011, taking place at The Royal Armouries, Leeds on Tuesday 19 and Wednesday 20 April 2011, is near to sell out. 120 companies have confirmed they are exhibiting leaving only a handful of stands now remaining for this popular event.

The success of PLASA Focus was confirmed by a record-breaking event earlier this year in April, which saw attendance top 1800 - an increase of 30% on the previous year. The event hosted 130 exhibitors, including 33 first-time exhibitors.

Show Director Nicola Rowland said: "This is a hugely popular event and that's essentially down to the unique PLASA Focus ethos, which is to offer exhibitors a straight choice between shell scheme and truss, keeping the event affordable and hassle-free for exhibitors. It also means that visitors have the opportunity to meet more companies and to see the first UK showing of products launched at Pro Light+Sound."

She added: "The social and networking side is a great opportunity for everybody; the mid-show party brings audio, video and lighting people together in the North in a way that hasn't happened before."

One of the key strengths of PLASA Focus is its unique visitor profile: 70% of visitors are from the North of England, 70% have never been to the PLASA Show in London and over 50% do not attend any other trade show, giving this event a distinct audience.

As a consequence, PLASA Focus generates strong interest from exhibitors, and six new companies have already joined the 2011 line-up - Ampetronic, CUK Audio, Highlight International BV, Leisuretec Distribution, Logic System, Metool Reeling and Pro Light Concepts Ltd.

New features for 2011 include an expanded, free, two-day education and learning programme and new opportunities for live product demonstrations.

www.plasafocus.com

Notes to Editors:

PLASA is the lead professional body for businesses that supply technologies and services to the event, entertainment and installation industries. Operating from offices in Europe and North America, the Association provides business support services to its growing worldwide membership, writes industry standards, leads the development of qualifications and focuses on improving the business practices adopted by the industry. With over 1100 members worldwide, it represents one of the largest member networks in the industry.

PLASA also runs successful media and events divisions and is responsible for the industry-leading magazines Lighting&Sound International, Lighting&Sound America and Protocol and the PLASA Show in London, together with the European and North American regional PLASA Focus events.

www.plasa.org