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Press Office


26 July 2011


News of another interactive new feature area at PLASA 2011 is announced today. The Theatres Trust will return to PLASA 2011 with an expanded version of its innovative Ecovenue feature, the area that gives visitors the unique chance to see how 48 pioneering London theatres are putting sustainability into practice.

Located in Earls Court 2, the feature takes the form of a theatre-in-miniature, complete with 'auditorium', 'stage', 'backstage', 'foyer' and 'box office'. In each area The Theatres Trust will demonstrate proven sustainability techniques, as well as featuring technologies from PLASA 2011 exhibitors. Tim Atkinson, Theatre Building Services Advisor to The Theatres Trust, comments: "The larger space means our stage will be able to accommodate a greater variety of presentations and events. Another key development is that, whereas last year we had only signed up half of the Ecovenue project theatres, this year we have the full 48 on board and can look at their individual progress to sustainability."

The People's Choice Award for sustainable theatrical products will be presented at a reception on the Trust's stand at 5pm on Tuesday 13 September. The entries will be displayed by The Theatres Trust throughout the show, and the award is voted for by PLASA 2011 visitors. Entries are taking place now, so if your product is 'making a difference to theatres sustainability, either through design, manufacture or operation' please enter via this link

Atkinson adds: "The quality and range of entries for last year's award, and the enthusiasm of the voting visitors demonstrates that improved product sustainability is high in the mind of both manufacturers and buyers. I look forward to a competition just as close this year."

The award presentation and the Ecovenue feature form part of a wider programme of sustainability events taking place at PLASA 2011 on Tuesday 14 September, two of which will be hosted by The Theatres Trust. There is much to discuss says Atkinson: "We're are concentrating on helping venues in a practical way, including energy monitoring and energy management, and developing the skills of building administrators in finding that information and putting it into practice.

"We are also looking at a group energy purchasing scheme, since many small venues lack the clout to get a decent rate on electricity. The director of The Theatres Trust will launch our conference report on Monday 12 September at the show, and on the Tuesday I will present a seminar looking at what it takes to put sustainability at centre stage for performing arts venues, and what practical steps venues can take to reduce their cost and improve sustainability."

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Notes to Editors:

PLASA is the lead professional body for businesses that supply technologies and services to the event, entertainment and installation industries. Operating from offices in Europe and North America, the Association provides business support services to its growing worldwide membership, writes industry standards, leads the development of qualifications and focuses on improving the business practices adopted by the industry. With over 1100 members worldwide, it represents one of the largest member networks in the industry.

PLASA also runs successful media and events divisions and is responsible for the industry-leading magazines Lighting&Sound International, Lighting&Sound America and Protocol and the PLASA Show in London, together with the European and North American regional PLASA Focus events.