PLASA, the professional lighting and sound association, has announced a new programme of professional development and networking events to support members and non-members working within the industry.
The training courses and workshops have been developed to be relevant to the current business climate and aim to provide cost-effective, tailored professional development. Every PD event will host a limited number of delegates allowing for a personalised and supportive experience with specialist tutors.
The first training event of the year is a two-day course for Sales Management Training on 20 February and 20 March. This course is aimed at sales managers who wish to significantly improve their team’s sales performance, those in a technical role who have been promoted to managing sales, or senior company members in need of a refresh.
Steve Ramos of Rosco, who previously attended this course, comments, “The sales management course run by PLASA was focused on the industry we live in enabling us to very quickly identify and learn from the challenges that were common to each attendee”
An intensive one-day workshop in Brand, Communication and Strategy takes place on 28 February which explores the importance of developing unique branding, strong marketing and clear communications for business growth. This workshop is the ideal opportunity to learn how to stand out in a loud and crowded marketplace.
Gareth Coleman, Director of International Sales for OHM (UK) attended this workshop last year and adds, “This fantastic group-based course has equipped me with the necessary skills (and beyond) to move my company’s programme into the modern world, using every word, image and placement to their full potential.”
As well as Sales and Marketing, PLASA will be organising a range of topical workshops throughout 2018 in the areas of Human Resources, Management Development, Health & Safety, General Data Protection Regulation (GDPR), Industry Technical and many more.
Nicky Greet, Director of PLASA Membership, Skills and Technical comments, “We have had some great feedback from these workshops. We ensure our presenters understand the industry in the context of what they deliver to have real lasting impact. This coupled with learning alongside industry colleagues makes the time out of the office really valuable.”