The Power of Events, the not-for-profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the London Hub, its largest region.
This unique initiative will connect thousands of young people with the dynamic world of events, providing insights, inspiration, and career pathways into the industry. As of July 2025 it will have engaged over 103,000 young people since its launch last year across over 400 school visits.
With ambassador registration now live on the Schools Engagement Programme portal (schools.thepowerofevents.org), industry professionals in the region are invited to sign up and support the next generation of talent by volunteering as little as an hour to the initiative. The first wave of school engagements will begin in September across the region, with the ambitious goal of reaching 50,000+ young people in the first year across London.
To kick off this exciting initiative, The Power of Events plans to invite event industry professionals in the region to an exclusive launch reception in early September in London with further details to follow. This event will provide an opportunity to learn more about the programme and how to get involved as a volunteer schools ambassador, as well as network with the programme sponsors alongside the wider organisation’s supporters and partners.
This programme expansion for 2025-6 is made possible with the sponsorship from leading event industry organisations across London, including
• Business Design Centre
• Cheerful Twentyfirst
• ExCeL London
• LS Events
• Neg Earth Lights
• Principal. Global Events
• QEII Centre
• Strata Group
• Olympia London
• TFI Lodestar
• The O2
Justine Simons OBE, Deputy Mayor of London for Culture and the Creative Industries, said: “Culture and creativity are in London’s DNA and our thriving events are a cornerstone of life in the capital contributing billions to our economy and attracting global audiences. The London Hub is a wonderful way to help thousands of young people learn more about the opportunities available to them in this exciting industry. It’s important that we all play our part to nurture the next generation of leaders and creators as we continue to build a better and fairer London for everyone.”
Steve Sayer, SVP and General Manager of The O2 commented, “We’re so proud to support The Power of Events Schools Engagement Programme, which will play a vital role in helping students understand the dynamic events world that we live and breathe every day. Our team at The O2 has a wealth of experience, and I know many will want to volunteer their time to share their expertise and help guide students as they explore their future career paths. By sharing our knowledge and passion, we hope to inspire the next generation of professionals to thrive within the London events scene.”
Jeremy Rees, CEO of excel London commented: “It was essential we supported this ground breaking project led by The Power of Events – inspiring the next generation about the broad range of career opportunities in the UK Events industry is core to the values of the team at excel London, and we also look forward to collaborating with industry peers in volunteering as ambassadors presenting to the young people across London schools.”
Pip Ridgway, Managing Director at Neg Earth Lights commented, ” Joining the London Schools programme to support 11-17 year-olds in gaining more knowledge of the live events industry fits perfectly with our commitment to empowering the next generation. It provides a valuable opportunity to equip young people with a better understanding of opportunities in this dynamic industry. We are excited to contribute to their development and help foster a future workforce.”
The Power of Events is already operating in 6 regions – North West, East of England, Hertfordshire, Birmingham, South Coast and Edinburgh, with a projection of engaging over 150,000 young people across 450+ school visits by the end of 2025 with the London region also coming online.
Rick Stainton, CEO of The Power of Events, commented: “The launch of the London Hub marks a significant progression in one of our core projects, to engage and inspire young people across the UK about the diverse opportunities within the events industry. With the incredible support of our ambassadors and sponsors, we look forward to making a lasting impact across the capital.”
Get involved today!
Learn more and register as an ambassador at schools.thepowerofevents.org and be part of shaping the future of the UK events industry.
