PLASA Members’ Area

BikeFest Spain hoping to beat 2023 record in January

Following a record-breaking 2023 ride, BikeFest returns to Spain for the third year from 26-28 January 2024, cycling 360km towards ISE in Barcelona. Last year, the BikeFest team raised an incredible £50,000 for industry charity Backup Tech, and they hope to go even further this year.

Organised by PLASA, #WeMakeEvents and AFIAL, BikeFest is seeking new members to join them for the upcoming ride, as well as sponsors who are interested in aligning with important industry values.

The three-day route will begin in Valencia and travel along the stunning Mediterranean coast via Peñiscola and Salou toward Barcelona. Once at ISE, the BikeFest team will be presented with their medals at a drinks reception, where they can celebrate their achievement.

Team members will receive meals and accommodation as part of the entry fee. Plus, a support vehicle will on hand along the route and specialist bikes will be available for hire. Furthermore, the ride helps to facilitate valuable friendships from all corners of the industry.

Nicky Greet, Membership, Skills & Technical Director for PLASA and member of the #WeMakeEvents steering group, says, “BikeFest has become a really valuable annual event, bringing together people from across the industry. Thanks to all those who sponsored the riders and the event in 2023. Not only do we raise money for a very worthy cause, everyone has a great time while doing it! I hope you’ll join in to help us beat the £50,000 raised last year!”

Juan Jose Vila, CMO and COO of Equipson and leader of #WeMakeEvents Spain, adds, “Last year’s BikeFest Spain surpassed all our expectations. When I suggested the idea of bringing BikeFest to Spain, I did not expect it to be so incredibly successful. Thank you to everyone who helped raise an incredible amount last year – can we do it all again in January? Join in and let’s make our industry proud!”

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